The Indian Mobile Association and IMRB (Indian Markets Research Bureau have come up with a survey reporting that by the end of 2011, over 10% of Indians will be internet users and out of which 95 million users will be active users. The main reason for this upheaval is the increasing use of mobile phone. Over 600 million users use mobile phones which has become an easy access for internet connectivity. This trend has elevated India’s position in the Internet market to the third position with US and China in the lead.

However, this would translate into a huge business opportunity for internet service providers and other industries in the Internet marketing arena. But at the same time, this will also create huge burden upon the government and other governmental agencies to come up with new regulation to prevent misuse with the widespread rampant use of the technology. Data traffic has already witnessed a heavy rise owing to which internet speed is steadily dipping. According to a report by Akamai, a firm that runs a globally distributed network of servers, in India the average internet speed was 0.8mbps in Q3 of 2010. This, according to the report, amounted to a -6.9% quarterly decline and a -9.1% yearly decline. India was the only country to see the fall in internet speed among the 12 Asian countries that were covered in the study.

Secretary, Department of Telecom in a press conference remarked that after Telecom, Broadband is going to become the next revolution.

Internet usage in India reaches critical mass

Report by Anupama