Advertisement Laws in India

advertisement-lawIn this era of competition ‘advertisement’ is an indispensable tool of marketing. It provides knowledge to the customers about the new products available in the market. Right of commercial advertisements and the right of public at large to receive ‘commercial speech’ is guaranteed under Art 19(1) (a) which deals with the Freedom of Speech and Expression. When the ‘Advertising Standards Authority’ and ‘Federal Trade Commission’ form the authority to lay down standards for advertisements in UK and US respectively, in India we do not have a statutory authority.

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